Be The Drop Foundation
Marketing Hub — Saturday Command Center
bethedrop.love
Print & keep at your desk
Saturday Morning Marketing Checklist
3 hours and 15 minutes total · Every Saturday morning · Check each box as you go
1.Content Planning (30 min)
- Choose 1 blog topic for the week (NCLEX tip, student story, faith angle, or school accountability)
- Write 3 social posts from that topic — one for Facebook, one for LinkedIn, one short for Instagram/TikTok
- Schedule posts using Meta Business Suite (free) for the coming week
- Check bethedrop.love blog — is there a draft ready to publish this week?
2.Facebook Focus (30 min)
- Post in 3–5 nursing student Facebook groups (search: "NCLEX study group," "nursing students 2026," "NCLEX RN PN support")
- Reply to every comment on your Be The Drop Facebook page from the past week
- Share this week's blog post or a student win on your page
- Check Facebook Page Insights — note which post got the most reach this week
- Boost your best-performing post if budget allows ($5–10 for 5 days)
3.LinkedIn Focus (30 min)
- Post one thought-leadership piece (APE Method outcomes, NCLEX policy, school accountability, test development expertise)
- Connect with 5 new people: nursing school deans, DONs, NCLEX educators, NSNA leaders, NCSBN staff
- Comment meaningfully on 3 posts from nursing school leaders or nursing organizations
- Check who viewed your profile — follow up with any nursing school or policy contacts
- Update your LinkedIn Featured section if you have new content to pin
4.Instagram & TikTok (30 min)
- Post one short Reel or TikTok — a 60-second NCLEX tip, APE Method demo, or student encouragement
- Use hashtags: #NCLEX #NursingStudent #NCLEXprep #NursingSchool #BeTheDrop #APEMethod
- Reply to all comments and DMs from the past week
- Share your blog post link in your Instagram bio (update the link in bio)
- Repost any student testimonials or tags (with permission)
5.Community Engagement (30 min)
- Post in Reddit: r/NCLEX, r/nursing, r/StudentNurse — answer questions genuinely, mention Be The Drop when relevant
- Check your email inbox for partnership inquiries or student questions — reply to all
- Share a student win or testimonial (anonymized if needed) across all platforms
- Post in any nursing school partner group chats or email lists
- Consider a short Go Live on Facebook or Instagram — even 10 minutes of NCLEX tips
6.Blog & Email Blast (30 min)
- Publish or finalize this week's blog post on bethedrop.love/blog
- Send a short email blast to your subscriber list using the Admin → Email Blast tab
- Share the published blog post link across Facebook, LinkedIn, Instagram, and X
- Check your RSS feed is working: bethedrop.love/feed.xml
- Note your subscriber count in the Admin → Subscribers tab (track growth week over week)
7.Weekly Review (15 min)
- Which post performed best this week? Write it down.
- Did you gain any new subscribers, school partners, or LinkedIn connections?
- What topic will you cover next Saturday?
- Any student wins, testimonials, or feedback to capture?
- Confirm next week's blog topic is chosen and ready to draft
Facebook Ad Strategy
Start small, prove it works, then scale. Follow these 3 steps in order.
Boost Your Best Post First
$5–10/day × 5 daysBefore running a cold ad, find your highest-performing organic post (most comments/shares) and boost it. Target: Age 20–40, Interests: NCLEX, nursing school, LPN, RN. Start with Florida, then expand nationally.
→ Facebook Page → Find best post → Click "Boost Post" → Set audience + budget
Lead Generation Ad
$10–15/dayGoal: get nursing students to sign up at bethedrop.love. Use the Stay Connected form as your landing page. Ad copy: "Failing NCLEX feels like the end. It's not. Get free faith-based NCLEX prep — no cost, no catch. bethedrop.love"
→ Meta Ads Manager → Create Campaign → Lead Generation → Link to bethedrop.love
Retarget Website Visitors
$5/dayInstall the Facebook Pixel on your site (ask your developer — takes 5 minutes). Then run ads ONLY to people who already visited bethedrop.love but didn't sign up. These convert at 3–5× the rate of cold audiences.
→ Meta Ads Manager → Audiences → Custom Audience → Website Visitors → Create retargeting ad
Monthly Budget Tiers
$50/mo
Boost 1 post/wk
$150/mo
Boost + 1 lead ad
$300/mo
Full 3-step strategy
$500+/mo
Add retargeting
LinkedIn Strategy Guide
Profile Headline
Update to:
"Founder, Be The Drop Foundation | Free Faith-Based NCLEX Prep | Test Development Expert | DNP | APE Method Creator"
About Section
Lead with mission, then credentials, then CTA:
Open with: "I built the only free, faith-based NCLEX prep in America because I believe every nursing student deserves a fair shot at licensure." Close with: "Visit bethedrop.love — it's 100% free."
Featured Section
Pin these 3 items:
1. Link to bethedrop.love 2. Link to bethedrop.love/ape-method 3. Your APE Method DNP research outcomes (PDF or page link)
LinkedIn Premium — Worth It
Career or Business plan — use it for:
InMail to nursing school deans and DONs. See who viewed your profile. Direct message NSNA leaders, NCSBN staff, ACEN/CCNE accreditation contacts, and state board of nursing members.
What to Post on LinkedIn
Post these types (different from Facebook):
• APE Method research outcomes and data • NCLEX first-attempt pass rate trends and what schools are doing wrong • Your expertise in test development and item review • Policy pieces: "What nursing boards should be doing differently" • Student success stories (with permission) • Faith + nursing integration — your unique voice
Who to Connect With
Search LinkedIn for:
• NSNA (National Student Nurses Association) staff and board members • State Board of Nursing members in FL, TX, CA, NY, GA • ACEN and CCNE accreditation staff • Nursing school program directors and deans • NCSBN staff and board • Nursing education faculty at ADN and BSN programs
Other Free Marketing Channels
TikTok / Instagram Reels
60-second NCLEX tip videos perform extremely well with nursing students. Authentic beats polished every time.
- •"The #1 reason nursing students fail NCLEX (and it's not what you think)"
- •"How the APE Method works in 60 seconds"
- •"What nursing schools aren't telling you about NCLEX"
- •"Faith + NCLEX: how I passed on my first attempt" (student story)
r/NCLEX, r/nursing, r/StudentNurse are highly active. Answer questions genuinely and mention Be The Drop when relevant.
- •Answer NCLEX strategy questions and mention the APE Method
- •Share your free course when students ask about resources
- •Post your blog articles as discussion starters
Nursing School Partnerships
Your fastest path to volume. One school with 200 students = 200 new users. Lead with your APE Method research data.
- •Email program directors with your APE Method outcomes data
- •Offer a free 30-minute virtual presentation for their students
- •Ask partner schools to share bethedrop.love in their student newsletters
Podcast Guest Appearances
Pitch yourself to nursing podcasts. Your story (faith + free + APE Method + school accountability) is a compelling episode.
- •Search "nursing podcast" on Apple Podcasts — pitch the top 10
- •Pitch angle: "The DNP who built free NCLEX prep and the method that works"
- •Offer to share your research data as exclusive content for their audience
YouTube
Long-form NCLEX content ranks well on YouTube search. Students constantly search "NCLEX tips," "how to pass NCLEX," "NCLEX study plan."
- •Full APE Method walkthrough (20–30 min)
- •NCLEX category deep dives (one per Client Needs area)
- •Student Q&A sessions
- •School accountability and accreditation explainers
Email Newsletter
Your subscriber list is your most valuable asset — you own it. Weekly emails keep students engaged and drive traffic back to the site.
- •Weekly NCLEX tip + link to the blog post
- •Student spotlight (with permission)
- •Upcoming podcast episode preview
- •Donation ask once a month — short, faith-centered, specific
APE Method Research Outcomes
Use these stats in your ads, pitches, and social posts. All figures from Prof. Riggs' DNP research.
+10.56 pts
Mean score gain on analysis-level questions
84.6%
Of students improved individually (11 of 13)
83.59% → 94.15%
Pre → Post average score
p = .006
Statistically significant (Wilcoxon signed-rank)
Cohen's d = 0.784
Large effect size
23% → 85%
Students scoring 90%+ on analysis items
SD 11.77 → 5.36
Score variance dropped — more uniform cohort
0 extra hours
No additional curriculum time required
Ready-to-Use Marketing Copy
- 1.LinkedIn post: "My DNP research showed a 10.56 percentage point gain in NCLEX analysis-level performance after just 2 sessions." → Link to bethedrop.love/ape-method
- 2.Facebook ad: "84.6% of nursing students improved after using the APE Method. It's free. It works. bethedrop.love"
- 3.Partnership pitch email to nursing schools: Lead with the data, offer a free 30-min virtual presentation, share the research PDF
- 4.Podcast pitch: "I have DNP research showing a statistically significant improvement in NCLEX performance — and I'm giving the method away for free"
- 5.Instagram Reel: "The method that raised NCLEX scores by 10 points in 2 sessions — and it's completely free"